For anyone who doesn’t like climbing stairs, I’d just like to note that climbing *down* stairs is actually far more hazardous to your health. 52 flights down and I could barely roll over in bed the next morning.
How do you pitch? Email? By phone? In person? Guy Kawasaki suggests considering your mode of contact.
Guy Kawasaki muses about envisioning bigger markets for products on How to Change the World. You can see how this could apply to book marketing and publicity. Although I’m just as beholden to the book review sections (or, at least, the ones that are left) and the major shows as the next book publicist, I do think one of the most challenging and fulfilling experiences as a publicist are digging up alternate media venues — whether they be niche publications, local media or reporters with specific interests — and crafting appropriate pitches.
I was debating whether to eat a banana before an early spin class today, and it occurred to me that I have a very patriotic food allergy. I am mildly allergic to virtually all fruits (including bananas — hence the debate) except those grown here: apples, oranges, grapes, berries, watermelon, peaches. Interesting, that.
Jon Greer from the PR blog Catching Flack posts some links about how to pitch bloggers. The bottom line is you need to be familiar with the blogs you’re pitching. And unless you only are ever pitching one blog, you pretty much need to set up an RSS reader through which you can follow multiple blogs. Click here if you need tips about how to set up an RSS reader.
Guy Kawasaki of How to Change the World just passed on some information about one of his sites, Alltop, that aggregates news headlines — and links, of course — in a variety of subjects you would expect: news, politics, culture, entertainment, etc. and many that you might not: extreme sports, venture capital, Twitterati. One of Alltop’s sections covers books and it’s a great way to see a lot of the latest book headlines in about five seconds. (Needless to say, it takes a mite longer to actually read the articles.)
Alltop is a bit like an RSS reader that comes with all the feeds preloaded (and may be particularly useful for those of you who have not set up readers).
For authors who are pretty Net savvy but who could use some additional pointers, Jesse Stay’s post on Guy Kawasaki’s blog How to Change the World should come in handy. Stay talks about things like how to syndicate a Facebook blog, how to upload photos and change status by phone, how to post information only to certain demographics and more.