Creating author platforms
“Creating Author Platforms” is … the name of the course I’ll be teaching this summer at NYU’s Center for Publishing! It’s a weekly, evening, six-week course starting in mid-June. Here’s the course description:
A successful online platform is one of the key selling tools for a book. Learn the primary elements of reaching and engaging your target audience online through a robust website, social media sites such as Facebook and Twitter, e-newsletters, blogs, and online events. Discuss what it takes to “go viral” and how online publicity and careful Web positioning can help you create interest in your books that can translate into strong sales. Both book publishers and authors interested in self-publishing may benefit from this course.
So why would you want to take the course? Sure, it’s a lot of what I blog about, but it’ll be hands on. In other words, if you have been bookmarking my posts telling yourself that you’ll check back to set up your Facebook profile / Twitter account / blog but never got around to it (yes, I know how that works — I do it too) and if you’re in NYC, now you can have yours truly walk you through the steps!
For course details and to enroll , visit NYU’s School of Continuing and Professional Studies site.