More about Twitter — and why you should join
By this point, most people have heard of the microblogging site Twitter. I’m sure some of you have been meaning to join, but don’t quite know how – or, for that matter, why. On How to Change the World, Guy Kawasaki posts some tips about how to build a following on Twitter (and why you might want to join).
Personally, I like Twitter because it helps me keep track of what people are doing (or reading). Journalists I follow often post links to their stories or to stories they find of interest. Often, breaking news is Twittered since it’s easier to post a 140-character message than an entire story. Several publishing houses use Twitter accounts to promote their books (which you can find through my account). In fact, a friend of mine likened her Twitter account to an RSS feed in that all the important stories pop up in her Twitter feed, albeit in an abbreviated fashion.
Of course, you don’t even need a computer to use Twitter — many users Tweet from cell phones and PDAs. I admit, when I first heard about Twitter in a marketing meeting years ago, I thought it was pretty ridiculous, but used artfully, it’s actually a very effective way of keeping tabs on what’s going on.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
I encourage you to subscribe to my feed in an RSS reader, but you can also receive a daily newsletter with content from this blog. See below for subscription options or for information about how to follow me on Twitter.
- What is an imprint?
- What's a book blog tour?
- List of freelance book publicists
- Ghost social networking -- to do or not to do?
- Facebook profile or fan page? Who should set it up -- author? Publisher?
- What you need to include in your email signature
- What to include on author websites
- What authors (and venues) need to know about scheduling book talks / signings
- In-house vs. freelance book publicists
- Why email subject lines are so important
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