Morning Brief -- Tuesday, June 10

Morning Brief — Tuesday, June 10

If you’re an author considering blogging (or someone in publishing encouraging an author to blog), keep in mind that actually writing the blog is only one part of the equation. Another piece of the puzzle is getting people to read the blog. Social media guru Chris Brogan explains how to get and expand an audience for a blog. Copyblogger also posts about how to increase blog traffic.

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Booktour.com, a site that lists author events across the country, has made some changes, including providing an interactive map of events in your area.

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June 10, 2008 - Posted by Yen | Blogs, Events, Online Marketing | BookTour, Chris Brogan

3 Comments »

Thanks for posting these–I sure need ‘em. I’ve been working on my blog to theoretically build more of an audience for my upcoming book “Homemade Hollywood,” and every visit to the site that I can generate is a plus. The tips on those sites will definitely come in handy.

Comment by cliveyoung | June 10, 2008 | Reply
Hi Yen,

As a follow-up to the conversation about whether/how to blog, there is one other thing to consider: the vocabulary of blogging. It can be scary for some.

We have a blog and podcast where we talk about books we love and other things literary (linked from my name on this post). We’ve had a great response from people to whom we’ve connected online. But, much like authors on tour, we also regularly talk to customers in bookstores — and the minute we mention the word “blog” or “podcast”, I can see a sense of panic in the eyes of the person. I often hear the response, “Oh, I don’t do that.” I’ve approached this somewhat by using the term ‘website’ instead of ‘blog.’ I haven’t found a non-threatening equivalent for ‘podcast.’ If you or anyone has any good ideas at promoting these sites to people who are not overly familiar with online resources, I’d appreciate it.

Thanks. I’ve been getting some good ideas from your blog (oops, I mean, website).

Ann

Comment by Ann | June 10, 2008 | Reply
I never knew that there was so many book blogs. Thanks for sharing I will Bookmark this page and check them all out.

Comment by Will Robinson | September 20, 2010 | Reply

About

Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.

I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.

Yen

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For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.

I encourage you to subscribe to my feed in an RSS reader, but you can also receive a daily newsletter with content from this blog. See below for subscription options or for information about how to follow me on Twitter.

Happy pitching.

Yen

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