TVNewser has more information about the upcoming changes at MSNBC: “NBC News chief White House correspondent David Gregory is being tapped to anchor a new MSNBC program called Race for the White House. Gregory will take over the 6pmET time slot from Tucker Carlson who remains with the network as MSNBC’s Senior Campaign Correspondent, reporting for all MSNBC shows.
• NBC’s Andrea Mitchell becomes the anchor of MSNBC’s 1pmET program…
• Live with Dan Abrams re-launches as Verdict with Dan Abrams…
• Countdown with Keith Olbermann will now re-air at 10pmET (it had been re-airing at MidnightET)…
• The Doc Block moves back and adds a third hour. It will now air from 11pmET-2amET…
• Countdown gets a second re-air at 2amET…”
Kassia Krozser from Booksquare posted today about using social networking sites to target consumers. One of her main points is that users are wary of the obvious pitch. Although that’s not really news to any of us, it’s something we’re often thinking about and a similar issue came up last week when Rachel from DK gave an informative and entertaining presentation about O’Reilly’s Tools of Change conference. Someone asked about the value of message / discussion boards in promoting a book since she said she would be inclined to listen to a recommendation in such a forum — I would have to agree, having run right out and done a book trade for (which is pretty much buying when you work in publishing) a book someone mentioned on a message board I used to frequent.
We all agreed that it’s impossible for a corporate entity to use message boards without completely turning off users. That doesn’t mean, however, that an individual author with expertise in a certain area can’t become a member of a community with such a message board (and perhaps mention his / her book in the process). The key to being listened to on message boards is being a genuine and longstanding member of the community — many discussion boards have ranking systems for posters and even on those that don’t, members will only recognize / respect posters who have proven their interest and expertise over time. So forget about the sleek marketing pitch and tell your authors to start planning ahead if they want to go down this road …
Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
I encourage you to subscribe to my feed in an RSS reader, but you can also receive a daily newsletter with content from this blog. See below for subscription options or for information about how to follow me on Twitter.
- What is an imprint?
- What's a book blog tour?
- What you need to include in your email signature
- Why email subject lines are so important
- What to include on author websites
- NPR Books Watch Contest
- Advertising vs. publicity
- When is the best time to run a book review?
- Promoting author events on event listing websites
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